Our lives are completely saturated with social media, so much so that we often don’t even realize it. We reach for our phones in the middle of awkward silences, when we’re bored, and in just about every other situation throughout our day-to-day lives. If you don’t already, try tracking your social media usage on your smartphone, and I’d bet you be surprised with how much time you spend scrolling the likes of Instagram, Facebook, and Twitter.
But, it may not be completely a bad thing! Social media is an incredibly powerful tool — it has created the opportunity for us to connect with people from all over the world instantaneously. Since the creation of social media, so much has changed. Anyone can tell a story, and anyone has the power to start their own business or be an “influencer” with the swift click of a few buttons and some followers.
We all know those people or businesses who have knockout social media pages. You see their feed and instantly understand who they are, what they’re into, and whether or not you want to follow them. After following the pages of people who you’ve likely never even met in person, you interact with them in the form of likes, shares, comments, and reposts. This makes us feel a sense of community and similarity with these people, and those who are best at creating this feeling for their followers are the ones who are best as social marketing.
So if you’re really looking to make 2020 the year to develop a marketing strategy, there’s no time like the present. It’s important to figure out how you can you use it to your advantage. Unfortunately, there is no one-size-fits-all approach, but there are some tips and tricks for really taking your social marketing to the next level.
Here are the 4 best tips for making your social marketing memorable in 2020.
1. Consistency is Key
Like anything in life, the key to really becoming a successful social marketer is to be consistent. Posting once a week or month doesn’t engage your followers, and frankly makes you easily forgettable. You may not have the best content out there, but if you post all the time you stay at the top of people’s minds.
How often should you post? I recommend 4-5 posts per week, no matter the platform that you’re using. Great social media takes a lot of nurturing, and by posting all the time, you will be able to narrow down your focus and determine what works and what doesn’t.
Furthermore, you can post similar content across different platforms. While Instagram, Facebook, Pinterest, and Twitter (to name a few) are different in terms of what type of content works best, you can take one idea and repurpose it many times. “Won’t that be annoying?” you may ask? Not necessarily. Many people might only follow you on one platform, and could be missing out if you’re only posting on Instagram. Secondly, since there is so much content out there, it’s not a bad thing to reinforce your ideas and brand. If something performs particularly well, think of similar topics and ideas to build on from that.
2. Track Metrics
This may sound complicated, but it’s really not. When you set up your social media accounts as a “business”, they will give you all kind of data and metrics. You can learn things about your age and gender demographics, the region where your followers are located, and other things like the best time to post and see comparisons for which posts outperformed other ones.
You don’t have to pay for a fancy tracking service to do this, and it can be really helpful in giving you a sense of creating future content. If you really want to stand out, it’s important to understand who your audience is and what they engage with most.
Unfortunately, it’s not enough to just set it and forget it. Social media platforms use crazy-complicated algorithms that promote your content more if you’re engaging with your followers.
Engaging how? Well, on top of posting, make sure to like your followers’ posts as well, to reply to any DMs or comments, and to like the photos of people you may not even follow. When you consistently engage, you can ensure that more people will see your content.
You can also increase your engagement by tagging people or other brands/companies, which helps to show a more personal touch as well as share with people the types of products you are a fan of. Also, include links in your posts! If you’re really into a necklace or beauty product, there’s no shame in linking to it. Hashtags are also a great way to boost engagement — when used appropriately, they will make your content more discoverable.
4. Start with a Narrow Focus
I’ve talked a lot about this before, but it’s important to keep your focus narrow, especially when you’re starting out. Sure, you may want to be the next Martha Stewart, but even she didn’t start out an expert in a million different categories. Whether it’s baking, fashion, interior design, or crafts, pick one thing and master that first before moving on to other ventures.
I started out focusing on jewelry, and have gradually built other aspects of my brand as I got more comfortable. You don’t have to do it all at once — slow and steady wins the race on this one!
Overall, social marketing is one of the cheapest but most effective ways to take your brand to the next level. Determine what makes you stand out and let your social media channels show followers everything they need to know about you.